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Pony Canyon / PONYCAN News

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Effective April 2, 2015

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Pony Canyon Production Company Expands to US Market

posted on 2014-09-25 13:58 EDT
English websites open for Denki-gai no Honya-san, Yūki Yūna wa Yūsha de Aru, both streaming on Crunchyroll

This could be really good or really bad. They don’t have enough popular titles to charge Aniplex prices, but we shall see what they offer and how much they charge.

Francesca: Girls Be Ambitious TV Anime Project Green-Lit

posted on 2014-03-25 08:27 EDT
Multi-media project personifying Hokkaido as zombie includes anime, MMD module, snacks, more

Pony Canyon Launches North American Label

Jan 12th 2015

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Ok, I looked up Yuki Yuna on RightStuf and it’s MSRP $89.98, selling price $71.98. 4 Episodes, dubbed, with 100 min video extras and a music CD.

I liked the show, but that is not going to fly for me. I predict a very very very small run or else it will be a shelf queen at RightStuf.


Mark Gosdin


thats a lot of money for 4 eps.

I don’t know of anything else that can be said about using the Japanese Anime pricing model in the US. It will make money because of the hard core demand, but it’s my firm belief that as a long term strategy it is doomed to failure. The thing that concerns me is that it may pull the existing US distributors , Funimation, Sentai, NISA and even RightStuf, down with it when it inevitably sinks.

I’ve seen what this sort of thing - limited runs of a high investment product - has done to one of my other hobbies, shrinking and aging the customer / fan base since new customers / fans can no longer afford to enter the hobby.

I’d get out the Popcorn and watch the fireworks as Pony Canyon tries to make this one fly, but I don’t have the heart for it. :neutral_face:

Mark Gosdin

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Hopefully, the shows Pong Canyon has are not that big to hurt the rest of the market. Or the damage it does make is not much to worry about.

how many companies are there about a 100

As Far as the Limited Edition collecters edition stuff goes, The one thing that I think Funimation does right, is that they use the Limited / Collector’s editions to help lower the cost of the regular editions. Both Attack on Titan and Cowboy Bebop regular editions were sold at a lower price point than usual. This allows the regular fans to get interested in Anime and be able to have the series available at a decent price point, while it allows the hardcore to have their precious Limited Editions. I think it’s a good policy.

ANN Interview: Kazuyoshi Fukuba, Executive Director of Pony Canyon

by Zac Bertschy, Mar 3rd 2015

As irritated as their pricing scheme has made me I was very pleased to see this quote. We do enjoy the things they, and the other Japanese studios produce, it feels good to know that our enthusiasm is appreciated.

Mark Gosdin

I’m suspecting that they think our enthusiasm translates to willingness to pay their very high prices.

Why would the quality degrade at all (especially at their prices)? When did Pony Canyon become synonymous with quality? I can’t say that I’ve ever heard any anime fan use “Pony Canyon” like people of yesteryear used the “union label” lol.

North American releases don’t typically have much in the way of extras, which is in line with the goals that the distributors have for profitability. I.E., A Relatively Small Market, Small Product Runs and Sharp Price Competition from other Distributors. With all that pressure it is surprising that there aren’t a whole lot more QC issues ( I’ve another hobby that the largest supplier of product in the US has had massive QC issues over the past decade. ) in the NA Anime industry. I’ve only ever had to request replacement disks once for a couple of Funimation Case Closed DVD’s. Really rather remarkable.

In the end what is happening is that AoA and now Pony Canyon are attempting to recreate the Japanese market for their products in North America, which means pushing the physical release market towards being driven by “Uber Collectors”. This is rightly being greeted with an amount resistance by Anime fandom and appears to be on a fast track to a train wreck. :scream:

Mark Gosdin

The only way to stop it is to not support it. If Aniplex wasn’t so erratic in how they offer certain titles:

For example Vividred Operation and Oreshura were offered DVD only no dub track with some minimal extras.

Magi was offered DVD only but with a dub track for both seasons.

Nisekoi was offered on Blu-Ray as a regular Edition no dub track

Kill la Kill was offered with both a regular edition and special edition with extras and a dub track

Sword Art Online and Fate / Zero were only offered as Special editions both had a dub with extras galore.

Personally I would like them to at least be consistent in their offerings but they seem to do it based on overall popularity of a title.

Yeah it’ll effectively close off the market for us regular collectors, or we’ll only be able to buy 1 - 3 titles a year because of the overall price gouging.

I still find it perplexing that SAO came with a special features DVD that was only offered with the more expensive bluray-only version. Luckily neither of these Pony Canyon shows really call out to me so not supporting them will be easy for me.

As much as I’d like to see the end of the “American fans don’t matter to Japanese anime companies (except for a few exceptions)” era, I don’t believe that turning the US market into an extension of the Japanese market will achieve that.

I think the lack of consistency on AoA’s part stems at least some from trying to customize the Japanese approach to work in North America. Some of what they’ve released was almost pure or pure Japanese product, some was customized.

Pony Canyon is going the semi - customized route with these first two releases.

The way the Anime market works in Japan was fairly well settled long ago, in the 1970’s (?), and has slowly evolved since. The North American market went down a completely different path and has ended up only vaguely resembling the Japanese market, which when you think about it it is surprising that they resemble each other at all.

The market here will push back, which is different and likely more effective now than it would have been in 70’s Japan, so smooth sailing it won’t be.

Mark Gosdin

I wonder if Pony Canyon will do what NISA and Media Blasters did and post their dub to Crunchyroll, which I believe would be wise as not too many prospective buyers of this are interested in the dub.

Hopefully their advice from AoA included “get your dubbed titles shown on something that isn’t behind a 200+ dollar paywall”.

Q. Will we be releasing a complete season box set or a standard edition later?
A. I made some queries around the office to get confirmation about this, but the answer is that we currently have no plans to do so. We will be focusing our efforts on the Collectors’ Edition Box Sets. We would like to bring high-quality animation that was produced in Japan to North American fans while keeping the quality intact as much as possible.

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So they close the book on PonyCan US. There’s nothing here for me as a physical media collector.

Sad to loose what will no doubt be many series that we could have enjoyed. :cry:

Mark Gosdin

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Yeah, even Aniplex, while pricing is still an issue, are offering regular sets now, even going so far as to reissuing Sword Art Online’s 1st season as a regular set.